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E-commerce

Strategy & fundamentals

Channels change, principles last. This is about the big picture of online retail: business models, unit economics, decisions under uncertainty – the fundamentals beneath all tactics.

Re-Commerce: Secondhand Becomes a Growth Channel

Re-commerce as a growth channel: three entry points for retailers, a worked example on monetising returns, and the most common secondhand mistakes.

Why E-Commerce Startups Really Fail – An Insider's View

Why e-commerce startups really fail: four silent killers, a diagnostic check and an early-warning system – an insider's view from twelve years as CEO.

Unit Economics in E-Commerce: The 5 Numbers That Matter

Calculating e-commerce unit economics: CM1, CM2, CM3, CAC and LTV explained with a worked example – plus a comparison table and diagnostic patterns.