E-commerce
SEO / GEO
Search is splitting into two channels: the classic results list and the answer engines in front of it. The craft underneath has not changed – findable, unambiguous, verifiable. These articles separate what is established from what is currently being sold: classic search engine optimization and generative engine optimization (GEO) as one field.
The guide
State of the Art SEO: What Actually Matters in 2026
SEO in 2026 between results list and answer engine: foundations, content, structured data and GEO – split into established, plausible and merely claimed.
Read the article
Page Performance: The Double Lever for SEO and Conversion
Page performance in e-commerce: how Core Web Vitals move rankings and conversion rate – and where to start first with images, JS and rendering.
LLM Optimisation: How Your Store Shows Up in AI Answers
LLM optimisation for stores: visible in ChatGPT, Google AI Overviews and Perplexity – key levers, product feeds, GEO tools and an honest verdict on llms.txt.