E-commerce
Performance marketing
Ad budget is quickly spent – measuring it against contribution margin is harder. These articles show how ads, tracking and attribution interact and where growth really comes from.
The guide
Meta Ads for D2C: The Guide to Profitable Paid Social
Meta Ads after the Andromeda update: why creative is the new targeting and what the profitable D2C setup looks like in 2026 – Advantage+, broad targeting, creative volume, placements and measurement beyond ROAS.
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First-Party Data & Server-Side Tracking: Reclaiming Measurability
Ad blockers and tracking prevention punch holes in marketing measurement. Why first-party data and server-side tracking are becoming mandatory.
Retail Media: Your Store Becomes Ad Space
Retail media for your own store: how retailers earn extra margin by selling ad space to other brands – formats, a worked example and how to start.
Google Shopping & Performance Max: The Feed Decides
Optimise your Google Shopping feed for Performance Max: title structure, attributes and margin-based bid control – your product feed decides visibility.
Email & CRM: The Most Profitable Channel Everyone Neglects
Building email marketing in e-commerce pays off: no auction costs, your own audience. The four key automations and the right success metric.