About Boaz
Hands-on entrepreneur – publisher of blicht.
Boaz Lichtenstein has spent over a decade helping build e-commerce and tech companies – as the operational and technical lead, not an adviser on the sidelines. blicht is his platform for what stuck along the way: knowledge you can measure by results.
Milestones
2009
Graduated from Munich International School
2010–2014
Studied at the University of Passau
2014
Co-founded SASSYCLASSY – from a bedroom
2014–2026
Twelve years as CEO of SASSYCLASSY: building store, logistics, tracking and product data – the whole e-commerce game first-hand
2015–2017
Studied at Griffith College Dublin
2016–2021
BLICHT IT & Digital Marketing – his own IT and digital marketing agency; the origin of this domain
2021
Co-founded Social Cooks – the agency built on his own e-commerce know-how
Today
Publisher of blicht – a knowledge platform for e-commerce, AI, technology and everyday life
Ventures
Companies Boaz is involved in
Co-founder
SASSYCLASSY
A fashion brand Boaz built from a bedroom with his siblings. He led the operational and technical build: store, logistics, data, processes.
Co-founder
Social Cooks
A Munich-based social media marketing agency for profitable e-commerce growth: Meta Ads, TikTok Ads and feed engineering – data-driven and margin-aware.
Transparency: where articles on blicht touch on these companies, we disclose the publisher’s involvement.
What’s taking shape here
blicht is a platform in the making: analysis and playbooks across E-commerce · AI · Lifestyle. Tools and further formats are on the way.
Contact
Got a story tip, a collaboration idea or a question? One email is all it takes.