E-commerce
Marketplaces
Marketplaces bring reach overnight – and dependency along with it. These articles do the honest maths: which channel pays off for whom, what fees really cost and how to manage your portfolio.
Marketplace Strategy: Amazon, OTTO & Zalando as a Portfolio
Marketplace strategy for Amazon, OTTO and Zalando: comparing channel characters, a per-SKU margin calculation, and managing dependency in your portfolio.
TikTok Shop: What the Discovery Marketplace Can Really Do
TikTok Shop reality check: how discovery commerce works, which product ranges the channel rewards, what commission and creator fees really cost – and where the risks are.
Own Store vs. Marketplace: The Contribution-Margin Calculation
In your store you pay per customer, on a marketplace per transaction: the maths between CAC and take rate – and why the answer is rarely either/or.
Connecting TikTok Shop: The Integration Guide for Sellers
Connecting TikTok Shop to your store system and ERP: the three integration routes compared, product data feed, order and inventory sync, taxes and the go-live checklist.
Amazon Listing Optimisation: Ranking Is Purchase Probability
Optimise your Amazon listing for better ranking: how relevance and performance interact – title, bullets, main image, price and reviews as levers.